It pops up in the context of author Douglas Coupland's everyday telephonic activities; at 12:45pm, according to the little Flash animation, Coupland "settles a lunchtime architectural argument" by going to BLDGBLOG.
The logo's so bigtime they got shy and hid the other half...
That's right.
So I'm retiring on the royalties to Brazil, where I'll re-reverse the flow of the Amazon River and report back in a few years' time.
(Thanks, Douglas!)
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