Thursday, July 19, 2007
Inside these spans are circles
The Oxygen Garden
The sci-fi film Sunshine – which finally opens in the United States tomorrow – includes a set called the Oxygen Garden.
As the film's official website explains: "Oxygen production is vital for manned long-term space flight." Accordingly, "a long-term mission should have a natural, unmechanical way of replenishing its oxygen supplies."
Making a few visual references to NASA's early experiments with "space gardens" – and to other artificial landscapes, such as Biosphere 2 – the film's artistic team thus wired together a network of plants, aeration devices, cylindrical grow chambers, and hydroponic vats.
The Garden is "one of the most interesting sets" in the film, the website claims, "as the cold, clean 'spaceshipness' is juxtaposed with the wild, dirty nature – this is the only set where there is anything 'green'. All of the plants you see on the set are real, there's not one plastic fern in there at all. When you walk in you are immediately struck by how the set smells. It smells alive."
I have to admit to a certain fascination with surrogate earths: those portable versions of our planet, and its climate, that pop up everywhere from hydroponic gardens, terrariums, and floating greenhouses to complex plans for manned missions to the moon.
If only for the purpose of growing vegetables, how can we use technology – fertilizers, UV lights – to reproduce terrestrial conditions elsewhere, in miniature?
Under rigorous interpretations of, say, The Bible or The Koran, would this be considered a sin?
And, finally, what does it mean that the earth itself can enter into a chain of substitutions – a whole economy of counterfeits and stand-ins, referring, through simulation, to a lost original – only to produce something so unearthly as a result?
Wednesday, July 18, 2007
Sponsored Living
Last month I received a press release announcing that Park Fifth, a new condo development here in Los Angeles, has started to offer 5-year memberships in the local Museum of Contemporary Art to anyone who buys a home in the high-rise.
These memberships come as part of an elite residential package, complete with "generously sized balconies or terraces," a few "entertaining areas" scattered throughout the building, and even some "rooftop pools" – all in what will soon be "the tallest residential building west of Chicago."
In other words, a little art will come with your luxury.
From the press release:
[Image: A screen-grab from the Park Fifth website].
The reason I'm posting this, though, is not to make fun of the condo project, but because I love the idea of applying fringe benefits to residential real estate. Anything to make people sign on the dotted line.
Your $800,000 condo comes with... a free subscription to The New Yorker. Or maybe a pre-assembled IKEA bookcase full of Penguin Classics.
You get a luxury condo and cultural literacy. Dating has never been easier.
After all, such benefits wouldn't even cost a developer that much to include. A 5-year Household Membership at MOCA only costs $500 – but folding that into your new $1 million condo purchase has psychological impact: you may have spent that money on something else, for instance, and, this way, you can feel unthreateningly forced into a socially useful lifestyle change.
For instance, you could buy a new home in the suburbs... and get 250 Vintage contemporary fiction paperback books thrown in as a signing bonus. Within two years you'll know everything there is to know about American fiction at the turn of the 21st century. Your house could even come with a Borders Rewards card. Hell, you could get a free two-year membership in the Microbrewed Beer of the Month club.
Or everyone on your street in the desert outside Phoenix gets a free Smart Car. Residential brand synergies go into hyperdrive.
It'd be like those celebrity goodie bags that people like Leonardo DiCaprio and Tyra Banks apparently get on Oscar night – only it'd be for homeowners. In other words, the developers of your building have partnered with the local small business bureau, so that the 2 bed/1 bath home you and your spouse just bought comes complete with 2 free tickets, every week, to the local cinema – as well as 10% off at the nearby Italian restaurant and a free double espresso on your birthday from the Starbucks in the ground floor lobby.
Or season tickets to the Eagles.
It's the couponing of the residential experience. Toll Brothers signs a marketing contract with Playboy (NSFW), and so that new bungalow you just bought in the Chartresian labyrinth of cul-de-sacs outside Tuscaloosa comes complete with every single issue of Playboy magazine.
Houses sell out within days and the neighborhood divorce rate skyrockets.
[Image: Another screen-grab from the Park Fifth website].
Or Richard Branson goes into home development: Virgin Homes. Virgin Condos. Thus, you buy a Virgin Flat and you get two free round-trip tickets, every year for five years, on Virgin Airlines. Anywhere in the world.
It's the future of sponsored living. Corporate residentialism.
Having said all this, I have to admit – or perhaps it's obvious – that I think offering 5-year memberships at MOCA to all future tenants in the Park Fifth is actually a brilliant marketing move. In fact, at the risk of sounding more enthusiastic than I really am about the commercial possibilities inherent in domestic property ownership, I think fringe benefits of this kind are undoubtedly the future of successful real estate marketing – and that more and more corporate partnerships, between property developers, magazines, airlines, hoteliers, restaurants, book publishers (a free copy of the BLDGBLOG Book for every KB Home customer!), film production companies, beauty products firms, grocery supply chains, health clubs, etc., will wildly proliferate over the next decade. Whether you want them to or not.
Buy your house now – and get a complete line of L'Oreal for Men delivered to your door every three months. And a complimentary ticket to Disneyworld.
These memberships come as part of an elite residential package, complete with "generously sized balconies or terraces," a few "entertaining areas" scattered throughout the building, and even some "rooftop pools" – all in what will soon be "the tallest residential building west of Chicago."
In other words, a little art will come with your luxury.
- Much in the same way that MOCA has become a culturally inspiring part of Downtown Los Angeles, Park Fifth intends to weave exquisite taste and a luxurious artistic atmosphere throughout its entire development while giving a spacious, yet Californian feel to it.
The reason I'm posting this, though, is not to make fun of the condo project, but because I love the idea of applying fringe benefits to residential real estate. Anything to make people sign on the dotted line.
Your $800,000 condo comes with... a free subscription to The New Yorker. Or maybe a pre-assembled IKEA bookcase full of Penguin Classics.
You get a luxury condo and cultural literacy. Dating has never been easier.
After all, such benefits wouldn't even cost a developer that much to include. A 5-year Household Membership at MOCA only costs $500 – but folding that into your new $1 million condo purchase has psychological impact: you may have spent that money on something else, for instance, and, this way, you can feel unthreateningly forced into a socially useful lifestyle change.
For instance, you could buy a new home in the suburbs... and get 250 Vintage contemporary fiction paperback books thrown in as a signing bonus. Within two years you'll know everything there is to know about American fiction at the turn of the 21st century. Your house could even come with a Borders Rewards card. Hell, you could get a free two-year membership in the Microbrewed Beer of the Month club.
Or everyone on your street in the desert outside Phoenix gets a free Smart Car. Residential brand synergies go into hyperdrive.
It'd be like those celebrity goodie bags that people like Leonardo DiCaprio and Tyra Banks apparently get on Oscar night – only it'd be for homeowners. In other words, the developers of your building have partnered with the local small business bureau, so that the 2 bed/1 bath home you and your spouse just bought comes complete with 2 free tickets, every week, to the local cinema – as well as 10% off at the nearby Italian restaurant and a free double espresso on your birthday from the Starbucks in the ground floor lobby.
Or season tickets to the Eagles.
It's the couponing of the residential experience. Toll Brothers signs a marketing contract with Playboy (NSFW), and so that new bungalow you just bought in the Chartresian labyrinth of cul-de-sacs outside Tuscaloosa comes complete with every single issue of Playboy magazine.
Houses sell out within days and the neighborhood divorce rate skyrockets.
Or Richard Branson goes into home development: Virgin Homes. Virgin Condos. Thus, you buy a Virgin Flat and you get two free round-trip tickets, every year for five years, on Virgin Airlines. Anywhere in the world.
It's the future of sponsored living. Corporate residentialism.
Having said all this, I have to admit – or perhaps it's obvious – that I think offering 5-year memberships at MOCA to all future tenants in the Park Fifth is actually a brilliant marketing move. In fact, at the risk of sounding more enthusiastic than I really am about the commercial possibilities inherent in domestic property ownership, I think fringe benefits of this kind are undoubtedly the future of successful real estate marketing – and that more and more corporate partnerships, between property developers, magazines, airlines, hoteliers, restaurants, book publishers (a free copy of the BLDGBLOG Book for every KB Home customer!), film production companies, beauty products firms, grocery supply chains, health clubs, etc., will wildly proliferate over the next decade. Whether you want them to or not.
Buy your house now – and get a complete line of L'Oreal for Men delivered to your door every three months. And a complimentary ticket to Disneyworld.
Monday, July 16, 2007
To delete this building, press 3
The ecstasy of having more space in Manhattan.
I then suggested that someone should go around New York interviewing people who have had this dream – or asking people who have never had this dream to ad lib, describing what sorts of extra rooms and spaces they would most like to find, tucked away behind the limited square-footage of walls and apartment living.
You'd then edit all the responses up into a radio show – and broadcast it live at rush hour, without explanation.
The city goes wild.
Manhattan is full of extra rooms! people scream. There are secret hallways everywhere! People start knocking on walls and rifling through closets, desperately searching for a place of their own. Maybe an undiscovered planetarium in the basement crawlspace.
In any case: we're now doing it.
We're making the radio show.
Specifically, /rup's got a weekly radio show on WFMU – 91.1 FM in New York City – and, to collect your dreams, we've signed up for a free, joint voicemail account.
It's voicemail as public recording booth.
So what's your extra room fantasy? You don't have to live in New York to answer. If you woke up in the middle of the night and found a door... where would you want it to go?
Call +1 (206) 337-1474 and let us know. If we like your story, we'll put you – anonymous, woven into a background of music, without explanation – live on the air in New York City, then podcasted around the world and available via MP3.
Over the next few weeks and months, then, DJ /rupture and I will be switching things up: asking new questions and looking for new material. For instance, there'll be a field-recordings-by-phone project – where someone standing on the Oregon coast can call +1 (206) 337-1474 and record two minutes' worth of coastal ambiance, which will later be played live on the radio – and a sound-of-your-favorite-bus-stop-as-recorded-by-a-cell-phone project, and a sound-of-your-empty-office-elevator project, and any number of other possibilities.
The sound of migrating geese, recorded by cell phone.
The sounds of 5th Avenue, recorded using every public phone booth on that street – a kind of sonic history of public space.
Maybe even the sounds of famous architectural structures: you're standing inside an empty room in the Empire State Building – so you give us a call: +1 (206) 337-1474. The volumetric reverb of the Taj Mahal. Summer rain pattering against the windows of the Gherkin.
Or you're standing on a terrace outside L.A.'s Griffith Observatory, recording the desert wind on an iPhone.
It's the voicemail account as musical instrument. Field recordings by phone. How to listen to a landscape. Podcasting space. The unexpected future of audio surveillance.
So stay tuned to WFMU, 91.1 FM in New York City, on Wednesday nights, to hear the results of the voicemail project – the first voicemail fantasies should appear within two weeks – mixed in with some kickin' rekkids by the one and only DJ /rupture.
(For a little more about the idea behind this project, see The undiscovered bedrooms of Manhattan).
Sunday, July 15, 2007
Cinematically mobile in the curved underworld of greater London
It's interesting: videos like these – made by Tube drivers in the tunnels under London as they route trains through the stations of the city – became controversial last week... but not for the reason I would have expected.
On Thursday, the BBC reported that "Tube drivers caught video-recording their journey and posting them on the internet could face disciplinary action" – and so my immediate thought was that this was because the videos would compromise Tube security.
In other words, wannabe terrorists would simply study these and other such videos in order to find points of vulnerability in London's infrastructure: soft spots, weaknesses, CCTV-free zones.
But no: apparently the real worry is that the drivers aren't paying attention. As one commuter explained to the BBC: "I'll wait for the next [train] because I feel the driver isn't focused and not doing what he should be doing."
After all, instead of paying attention to sudden and inexplicable deviations in the tracks ahead, the driver's too busy constructing a new subterranean Hollywood-on-Thames, cinematically mobile in the curved underworld of greater London.
(BBC story – and YouTube links – spotted on Metafilter. Earlier on BLDGBLOG: London Topological).
In other words, wannabe terrorists would simply study these and other such videos in order to find points of vulnerability in London's infrastructure: soft spots, weaknesses, CCTV-free zones.
But no: apparently the real worry is that the drivers aren't paying attention. As one commuter explained to the BBC: "I'll wait for the next [train] because I feel the driver isn't focused and not doing what he should be doing."
After all, instead of paying attention to sudden and inexplicable deviations in the tracks ahead, the driver's too busy constructing a new subterranean Hollywood-on-Thames, cinematically mobile in the curved underworld of greater London.
(BBC story – and YouTube links – spotted on Metafilter. Earlier on BLDGBLOG: London Topological).
Saturday, July 14, 2007
Wirebus
(Earlier on BLDGBLOG: Gondolas of New York).
Friday, July 13, 2007
We'd all be living in dams
I've found myself in an ongoing thought experiment for the last few months, trying to imagine what it would look like if theoretically non-domestic architectural styles were used to build the houses, or cities, of the future.
There are some obvious examples – designing houses like football stadiums, Gothic cathedrals, military bunkers, or nuclear missile silos – or even like Taco Bells, for that matter, or air traffic control towers – but there are also some less obvious, and far more interesting, possibilities out there.
Dams, for instance.
Why not build your house like a gigantic gravity dam? It wouldn't have to hold back water – so there'd be no flooding to worry about – and you'd have big windows on either side.
You'd span canyons and have an incredible roof deck.
In fact, when I first saw the image, below, posted on The Cool Hunter back in December, I nearly passed out.
Alas, it's not a dam at all, but the inner wall of a quarry (I still like it).
In any case, instead of building habitable bridges, like the Ponte Vecchio in Florence –
– or the Old London Bridge –
– with the former example surely having been at least a subtle influence on the design of Constant's New Babylon –
– you'd build habitable dams.
A whole suburb full of dam-houses, holding back no water. Great arcs of concrete towering over the landscape, full of kitchens. And there's not a river in sight. Or dozens of micro-dams, only three or four stories tall, forming Oscar Niemeyerian monoliths arranged around a cul-de-sac.
Families barbecue dinner in the backyard, shaded from the late summer sun by volumetric geometries of well-rebar'd slabs – great dorsal fins of engineering, sticking up from the landscape on all sides.
You'd come home to this!
Your own little love-nest, nestled between hills – or standing out in the middle of nowhere.
The bachelor pad of the future... is a diversionary dam.
But habitable dams aren't even the main source of structural ideas that, I think, have been sadly neglected when it comes to designing houses; what really gets me going is thinking about how to use elevated highway ramps as a new form of single-family housing.
But that will have to wait till another post...
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